Anything gucci watches comes through your letterbox counts as door drop marketing - whether it's a leaflet, brochure, unaddressed letter, coupons or even a free product sample. Your consumer doesn't need to pick it up or carry it around; it has been placed in the comfort of their own home, where it can be read at their leisure.
What you choose to advertise is your choice; what format it takes it also up to you. But the hard work of getting it to your target audience, in the appropriate target area, is taken care of by your door drop marketing providers.
Why use door drop marketing?
Individuals, small and large companies, government organisations and others use door drop marketing. It can be used to promote special offers or events, create awareness around new product launches or advertise local services, for example.
People will pick up and sort through their mail, meaning even those that do not give your content a thorough read will at least have glanced at and clocked it. And, if what is being advertised is of interest, then they will give it their full attention - and have a written record as reference.
The different forms of door drop marketing
The activity of door-to-door distribution encompasses all forms of delivery, collection and monitoring that involves a physical visit to a nominated location (business or residential).
Door drop marketing can take many forms. Share distribution is the most popular, where your item is delivered with the local free newspaper or another independent mailshot.
Alternatively, your item can be delivered on its own - gucci 2011 may be useful for unusually sized or shaped items and particularly large or heavy items, or those with very specific targeting requirements, perhaps not reached by a local paper. It can be distributed via Royal Mail or through the provider's own network.
Getting a return on investment
The risk of waste and error is high in door drop marketing if you employ an inexperienced provider who uses a temporary, unskilled workforce.
Save yourself time and money by looking for the following key ingredients: targeting, creativity, evaluation and analysis. You want to make your splash to the right people, in the most effective way possible, and be able to evaluate and analyse the results - to assess impact and improve for future advertising.
Accurate planning and division of work within the delivery rounds is the key, combined with clear instructions to field personnel and the ability to monitor/prove physical presence where required. Providers with mapping tools can add value by:
o Identifying the best areas to target
o Targeting the right people within gucci uk area
o Reducing waste with targeted campaigns
o Planning efficient door-to-door distribution rounds
o Finding the quickest, most cost-effective routes
o Proving routes and visits made by field personnel
o Costing delivery rounds accurately
o Providing output for better planning, presentation, management and monitoring.
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